Contact

 

We have done our utmost to answer all of your questions in this exhibitor manual. If you still have any (specific) questions after reading it, please contact us at info@materialdistrict.com or +31 (0)20 7130650.

 

Subject to change.

Catalogue and Promotion

 

As part of your participation in MaterialDistrict Utrecht, your company will be listed in the Visitors’ Catalogue (5,000 copies) and on the MaterialDistrict Utrecht website. For your listing please, send us the following information:

 

Deadline: 21-2-2022 (expired)

 

Are you planning to launch a new product at MaterialDistrict Utrecht?

Let us know, so we can promote it for you on social media!

 

Would you like to use our exhibitor promotional tools?

We have created a number of opportunities for you to promote your business and products to visitors. You can increase the success of your participation by publishing your products and innovations in the MaterialDistrict Utrecht Novelty Newsletter (75,000 subscribers) or with an advertisement in the official visitors’ catalogue (5,000 copies).

 

Click here to order these extra promotional tools.

 

Deadline: 21-2-2022 (expired)

Access and Badges

 

Construction badges

The construction day is on Monday 4 April. You need a completed construction and dismantling card to unload or have your stand materials unloaded (you will find this from next week in the exhibitors’ portal under the button “YOUR DOWNLOADS”). On arrival you must first report to the parking attendant on site, they will give you further instructions.

Exhibitors with a CUBICAL 1/4, CUBICAL 1/2 and a CUBICAL 1/1 can start construction from 8:00 – 19:00 h. We advise you to start as early as possible, especially if you have to bring large stand materials to your stand. The aisles are narrow and winding, so the earlier you get there, the fewer obstacles to be aware of.

Exhibitors with a CUBICAL 1/8 (tabletop) or an Innovation Hotspot can set up from 14:00 – 19:00 h. Only in the afternoon, so that there is a smaller chance that your presentation will be damaged or in the way when the larger exhibitors bring in their stand materials.

Make sure you know your stand number and the most recent floor plan  with your stand location in your possession.

PLEASE NOTE: the construction badges will only be distributed when your invoice has been settled.

 

Stand Crew Badges

During the trade show, each of your stand crew will need an entry badge. These badges are personal and explicitly not to be used for guests. For guests, you can use the invitation cards! You can order the stand crew badges here.

PLEASE NOTE: you will receive an QR code that can be used at the exhibitor desk to obtain the badge.

You can order an unlimited number of exhibitor badges, but there is a maximum limit to the number of people that can man your stand. These are:

  • Cubical 1/8 max 1 person,
  • Cubical 1/8 (2) max 2 people
  • Cubical 1/4 max 2 people
  • Cubical 1/2 max 4 people
  • Cubical 1/1 max 8 people
  • Innovation Hotspot max 1 persoon

Deadline 20-3-2022

Location, Route, and Parking

 

MaterialDistrict Utrecht is held in 2022 from 5-8 April in Werkspoorkathedraal, Tractieweg 41, 3534 AP Utrecht, The Netherlands.

 

Exhibitor parking spaces

Have you ordered a Plus Package or ordered via the exhibitors’ portal individual parking passes? These can be downloaded from 28 March via the exhibitor portal (you can find them under the button “YOUR DOWNLOADS”). Parking passes are valid in all parking areas on exhibition days and are checked by the parking attendants on arrival.

Parking is free on construction day.

 

Other parking options

Parking is also possible without a preordered tickets. However, we cannot guarantee that there are sufficient parking spaces.

 

Parking during construction and dismantling

We use a loading and unloading scheme for trucks and vans with a maximum duration of 1 hour during construction and deconstruction times. This is to guarantee good access for everyone and to prevent congestion.

 

Exhibitors’ Drink

 

During MaterialDistrict Utrecht, the exhibitor drink will be held on 5 April in the central bar on the exhibition floor from 18:00 to 19:00h. All exhibitors and event partners are welcome. The participation options for MaterialDistrict 2023 are also presented.

 

Hotel

 

Be sure to book your accommodation in time and use this link to see which hotels are available near De Werkspoorkathedraal.

Internet

 

During MaterialDistrict Utrecht, free Wi-Fi is available. No rights may be derived from this service. The quality of the signal is completely dependent on the number of users and is not suitable for professional use. If you need a stable Internet connection during your trade show participation, we advise you to order a Wi-Fi voucher from our webshop to access the professional Wi-Fi network.

Did you order a Plus Package or order via the exhibitors’ portal a WiFi voucher? Then you will find the WiFi voucher in your welcome folder that you can pick up at the organization office on the set-up day or the first day of the show before opening.

 

Have you ordered a plus package (check it here)? Then the Wi-Fi voucher is included.

Exhibitors’ Catering

 

Catering

Catering for your stand crew is included in your participation. They have access to the self-service exhibitor lounge where unlimited drinks, fruit and small sweet and savory snacks (fair use policy) are available from 1 hour before opening time. In addition, they receive a voucher to order a delicious sandwich and a super luxurious coffee on the exhibition floor at one of the catering points every day. You will find the vouchers and access wristbands for the lounge in your welcome folder.

Depending on the stand type, catering is included for the following number of people:
·       Tabletop 1x1m/1x2m (CUBICAL 1/8)/Innovation Hotspot : 1 person
·       Stand 3×3 meters (CUBICAL 1/4) : 2 people
·       Stand 3×6 meters (CUBICAL 1/2) : 3 people
·       Stand 6×6 meters (CUBICAL 1/1) : 4 people

MDU Expo

 

Are you participating in the MaterialDistrict Expo? One of our colleagues will contact you about the things you have to supply.

Deadline 1-3-2022

Standpresentation

 

Intro

The huge success enjoyed by MaterialDistrict Utrecht comes from the “Curated Trade show” format. Exhibitors are an integral part of the overall concept, where the experience, information and inspiration takes centre stage. MaterialDistrict offers you this powerful and effective platform, where a few basic principles apply. These guidelines have proven to be invaluable to our exhibitors over the past 14 editions, and we work with you to create an effective stand presentation.

 

Our basic principles

PRINCIPLE 1. Your materials take centre stage: Visitors want to experience your materials with all of their senses. Logos and pay-offs are therefore secondary to your presentation: your materials take centre stage in your stand.

 

PRINCIPLE 2. Your stand has an open character: Visitors want to go on a voyage of discovery across the trade show floor, and quickly and easily come into contact with exhibitors. The more open your stand is, the more visitors you will attract. And the more visitors, the more leads.

 

PRINCIPLE 3. Your stand looks fantastic: No target group is more critical than architects and designers. When your stand presentation looks great, this creates a sense of trust with your target audience and increases your chances for new projects. The contrary is also true; almost no architect will be drawn to a stand that looks uninspiring, unmanned or sloppy. Using banners, or standard furniture, etc., is therefore not allowed.

 

PRINCIPLE 4. The visitor takes centre stage: You can draw the attention of visitors by presenting new materials and make sure each visitor feels welcome.  It is recommended to prohibit your crew from using smartphones while on your stand (with the exception of scanning leads). Make sure your stand crew looks well-groomed and is always polite, and preferably do not place sitting furniture on your own stand (this will encourage an unwanted passive stance from your stand crew).

 

Our stands

Cubical 1/8 (1) Cubical 1/8 (2) Cubical 1/4 Cubical 1/2
·  Table top cube 1×1 m

·  Grey carpet (tiles)

·  1x sign company name (approx. 20 x 100 cm)

· Max. 1 person stand crew

·  Table top cube 1×2 m

· Grey carpet (tiles)

· 1x sign company name (approx. 20 x 100 cm)

· Max. 1 person stand crew

· Optional: back wall 2×2 meters

· “Pergola” stand 3×3 m

· Grey carpet (tiles)

·  Max. 1 back wall

· Max. 2 back walls (cornerstand)

· 1x sign company name (approx. 20 x 100 cm)

·  Max. 2 persons stand crew

· “Pergola” stand 3×6 m

· Grey carpet (tiles)

·  Max. 2 back walls

· 2x sign company name (approx. 20 x 100 cm)

·  Max. 3 persons stand crew

download guidelines download guidelines download guidelines download richtlijnen

 

Order extra power sockets, light points, furniture (desks and stools), etc., in our webshop.

Deadline 14-3-2022

 

 

Submitting your stand design

We would like to help you make the most of your participation at MaterialDistrict Utrecht. We therefore ask you to send us your stand design that meets the above mentioned 4 basic principles. To make it easier for you, you can download the design guidelines above. If you follow these rules, it is very likely that your design will meet the MaterialDistrict Utrecht requirements.

 

Each stand design will be judged by us, so we advise you to wait for our approval, before you proceed with the production of your stand. Upload your stand design here.

Deadline 7-3-2022

 

Delivery of your stand at the trade show

When you have finished setting up your stand, please contact us by calling +31 (0)6 – 264 86 168. Someone from the organization will then come to you to check the stand, and we will check whether everything complies with the stand design that we have approved in advance. If you follow the presentation guidelines everything will be fine.

Please note that placing roller banners, pasting things on tabletop stands, and placing brochure racks and the like in the aisles is not permitted.

Construction & Deconstruction

Construction

The construction day is on Monday 4 April. You need a completed construction and dismantling card to unload or have your stand materials unloaded (you will find this from next week in the exhibitors’ portal under the button “YOUR DOWNLOADS”). On arrival you must first report to the parking attendant on site, they will give you further instructions.

Exhibitors with a CUBICAL 1/4, CUBICAL 1/2 and a CUBICAL 1/1 can start construction from 8:00 – 19:00 h. We advise you to start as early as possible, especially if you have to bring large stand materials to your stand. The aisles are narrow and winding, so the earlier you get there, the fewer obstacles to be aware of.

Exhibitors with a CUBICAL 1/8 (tabletop) or an Innovation Hotspot can set up from 14:00 – 19:00 h. Only in the afternoon, so that there is a smaller chance that your presentation will be damaged or in the way when the larger exhibitors bring in their stand materials.

Make sure you know your stand number and the most recent floor plan  with your stand location in your possession.

 

Deconstruction

The deconstruction is Thursday 7 April from 17:30 until 21:30 h. You need a completed construction and deconstruction card if you come with large vehicles (from size box truck) to pick up your belongings (you will find this from next week in the exhibitors’ portal under the button “YOUR DOWNLOADS”). On arrival you must first report to the parking attendant on site, they will give you further instructions. Vehicles will not be admitted before 17:30 h.

If everything fits in your car/van, come early on deconstruction day and park your car in the adjacent parking lot. Then you can walk to your car with all your stuff under your arm.

Prints (back wall)

 

Would you like to have your own visual back wall on your stand? We can help you! Order your own printed back wall(s) via our webshop in the Exhibitors Portal.

Deadline 7-3-2022 (expired)

Attracting Visitors and Scanning leads

 

Attracting Visitors

The success of the show is partly determined by the efforts of the exhibitors to attract visitors. Each exhibitor will therefore receive a unique registration link and printed invitation cards with which relations can purchase tickets with a 100% discount.

 

To support your visitor recruitment efforts, we provide campaign material and digital banners. You can download them here (when they are available). Don’t forget to promote MaterialDistrict via social media. #MDU2022 #MaterialDistrictUtrecht

 

Do you need inspiration for your visitors’ campaign? Watch our webinar (in Dutch) with tips & tricks for exhibitors.

 

Scanning Leads

Did you order a Plus Package or or order via the exhibitors’ portal licenses for the lead scanner app? Then you will receive the details of your Intercambio account by email in the course of next week.

To prepare, you can already download the the manual and install the leadscan app on your stand crew’s phones. Note: a license can only be used on 1 device at a time. Additional licenses can only be ordered via the Intercambio portal and the costs are € 75 per additional license.

 

Have you ordered a plus package (check it here)? Then the leadscan app is included.

Timetable

 

Construction: Monday 4-4-2022, 8:00 – 19:00

Deconstruction: Thursday 7-4-2022, 17:30 – 21:30
Opening hours: Tuesday 5-4-2022, 10:00 – 18:00
                              Wednesday 6-4-2022 16-9, 10:00 – 18:00
                              Thursday 7-4-2022, 10:00 – 17:00

Hospitality

 

The success of your participation is influenced by the positive experience of your visitor. Our philosophy is: at MaterialDistrict Utrecht, you step into a different, inspiring world. To create the ideal visitor experience, we have put together a few guidelines.

 

  • Your stand crew pays full attention to each visitor; it’s all about them.
  • Your stand and carpet should always be kept clean and tidy (with no waste lying around), so that all the focus goes to your beautiful materials.
  • During the time your crew needs to eat or check their email, your crew can make use of the designated catering areas and Exhibitors’ Lounge.
  • Your stand should remain staffed at all times during opening hours.
  • To show respect and ensure maximum hospitality to all visitors, the construction of the stands must be complete before the trade show opening, and the deconstruction of the stand starts only after the trade show is closed.

Storage and Logistics

Trucks, vans and cars are not allowed into the hall. It is not allowed to deliver stand materials with your own forklifts/cage monkeys etc. to the stand. For the collection of stand materials at your stand, please contact:

CEVA Showfreight Domestic team
events.nl@cevalogistics.com
+31 (0)88-0283100

PLEASE NOTE: the aisles are 2.85 m wide and are not in a straight line. Our advice is to take this into account by not packing stand materials too large so that they can be easily maneuvered across the exhibition floor.

Lastly, we cannot accept shipments for you on location. If you have something delivered, make sure you have someone on site to receive it. We do not have pallet trucks, etc. available.

Unfortunately, it is not possible to have pallets and packaging material stored before, during, and after the exhibition days.

 

Have you ordered a plus package (check it here)? Then a locker for your stand crew is included. The amount of lockers that you will receive depends on the type of stand you have chosen (check here) to determine how many lockers you will receive).

Webshop

 

To optimise your presence at the event, you can order different products and services via our webshop in the Exhibitors Portal.

 

45 days before the 1st construction day of the show, any extras you may have ordered will be invoiced. This invoice must be paid before the start of the show.

 

Deadline 14-3-2022

COVID-19 measures

We expect to be able to hold another event in April 2022 without specific COVID-19 measures. If this is not the case, you will hear from us in good time. We will of course always stick to the current measures from the government and the RIVM at all times.

Terms and Conditions

 

General Terms & Conditions of MaterialDistrict are available here.