Intro
The huge success enjoyed by MaterialDistrict Utrecht comes from the “Curated Trade show” format. Exhibitors are an integral part of the overall concept, where the experience, information and inspiration takes centre stage. MaterialDistrict offers you this powerful and effective platform, where a few basic principles apply. These guidelines have proven to be invaluable to our exhibitors over the past 17 editions, and we work with you to create an effective stand presentation.

Our basic principles

PRINCIPLE 1. Your materials take centre stage: Visitors want to experience your materials with all of their senses. Logos and pay-offs are therefore secondary to your presentation: your materials take centre stage in your stand.

PRINCIPLE 2. Your stand has an open character: Visitors want to go on a voyage of discovery across the trade show floor, and quickly and easily come into contact with exhibitors. The more open your stand is, the more visitors you will attract. And the more visitors, the more leads.

PRINCIPLE 3. Your stand looks fantastic: No target group is more critical than architects and designers. When your stand presentation looks great, this creates a sense of trust with your target audience and increases your chances for new projects. The contrary is also true; almost no architect will be drawn to a stand that looks uninspiring, unmanned or sloppy. Using banners, or standard furniture, etc., is therefore not allowed.

PRINCIPLE 4. The visitor takes centre stage: You can draw the attention of visitors by presenting new materials and make sure each visitor feels welcome. It is recommended to prohibit your crew from using smartphones while on your stand (with the exception of scanning leads). Make sure your stand crew looks well-groomed and is always polite, and preferably do not place sitting furniture on your own stand (this will encourage an unwanted passive stance from your stand crew).

TABLETOP SINGLE ( 1 x 1 m )

The package includes a 1 x 1 x 1 m presentation cube including your company name with 1 person crew (including all-inclusive catering), gray carpet tiles and an editorial in the official exhibition catalog (1/2 page) and on the official exhibition website. Including 50 day tickets for relations worth € 1,250

download presentation guidelines

TABLETOP DOUBLE ( 1 x 2 m )
The package includes two 1 x 1 x 1 m presentation cubes including your company name with a 2-person crew (including all-inclusive catering), gray carpet tiles and an editorial in the official exhibition catalog (1/2 page) and on the official exhibition website. Also the possibility for a back wall of approx. 1,8 x 2,8 m that can be printed (backdrop) at additional costs. Including 50 day tickets for relations worth € 1,250

download presentation guidelines

STAND SINGLE – 1 CLOSED SIDE ( 3 x 3 m )
The package includes a black steel pergola construction including your company name, 3 x 3 m floor space, 1 closed side of 2.85 x 2.85 m standard with white curtain, 3-person stand crew (including all-inclusive catering), gray carpet tiles and an editorial in the official exhibition catalog (1/2 page) and on the official exhibition website. Including 100 day tickets for relations worth € 2,500

download presentation guidelines

STAND SINGLE – 2 CLOSED SIDES ( 3 x 3 m )
The package includes a black steel pergola construction including your company name, 3 x 3 m floor space, 2 closed sides of 2.85 x 2.85 m standard with white curtains, 3-person stand crew (including all-inclusive catering), gray carpet tiles and an editorial in the official exhibition catalog (1/2 page) and on the official exhibition website. Including 100 day tickets for relations worth € 2,500

download presentation guidelines

STAND DOUBLE ( 3 x 6 m )
The package includes a black steel pergola construction including your company name, 3 x 6 m floor space, 2 closed sides of 2.85 x 2.85 m standard with white curtains, 4 person booth crew (including all-inclusive catering), gray carpet tiles and a 1/1 page editorial in the official exhibition catalog and an editorial on the official exhibition website. Including 200 day tickets for relations worth € 5,000

download presentation guidelines

INNOVATION HOTSPOT ( 3 x 3 m )
The package includes 3 x 3 m floor space, 2 persons stand crew (including all-inclusive catering), gray carpet tiles and an editorial in the official exhibition catalog (1/2 page) and on the official exhibition website. Including 50 day tickets for relations worth € 1,250

download presentation guidelines

You can order electricity (220 V), light spots, backdrops, etc. via our webshop.

Submitting your stand design
We would like to help you make the most of your participation at MaterialDistrict Utrecht. We therefore ask you to send us your stand design that meets the above mentioned 4 basic principles. To make it easier for you, you can download the design guidelines above. If you follow these rules, it is very likely that your design will meet the MaterialDistrict Utrecht requirements.

Each stand design will be judged by us, so we advise you to wait for our approval, before you proceed with the production of your stand. Upload your stand design here.

Deadline Tuesday 4 February 2025

To optimise your presence at the event, you can order different products and services via our webshop in the Exhibitors Portal.

Extras ordered in the exhibitor webshop will be invoiced 7 days after the event, a payment term of 30 days applies.

Deadline for webshop orders: Tuesday 18 February 2025

Would you like to have your own visual back wall on your stand? We can help you! Order your own printed back wall(s) via our webshop in the Exhibitors Portal.

Deadline Tuesday 4 February 2025

During MaterialDistrict Utrecht, free Wi-Fi is available. No rights may be derived from this service. The quality of the signal is completely dependent on the number of users and is not suitable for professional use.

If you need a stable Internet connection during your trade show participation, we advise you to order a Wi-Fi voucher or wired internet connection via our webshop for access to the professional (WiFi) network.

Have you ordered a plus package (check it here)? Then the Wi-Fi voucher is included.

Construction badges
The build-up is on Tuesday 11 March. You need a completed Build-up and Break-down card to unload or have your stand materials unloaded (you will find this from next week in the exhibitors’ portal under the button “Downloads”). On arrival you must first report to the parking attendant on site, they will give you further instructions.

Exhibitors with a Stand Single and a Stand Double can start construction from 8:00 – 19:00 h. We advise you to start as early as possible, especially if you have to bring large stand materials to your stand. The aisles are narrow and winding, so the earlier you get there, the fewer obstacles to be aware of.

Exhibitors with a TableTop or an Innovation Hotspot can set up from 14:00 – 19:00 h. Only in the afternoon, so that there is a smaller chance that your presentation will be damaged or in the way when the larger exhibitors bring in their stand materials.

Make sure you know your stand number and the most recent floor plan with your stand location in your possession.

Stand Crew Badges
It is possible to register badges for your stand crew via the exhibitor portal until 18 February 2025 at the latest. In the week before the event, they will receive an e-ticket by email that they can exchange for an exhibitor badge at the ticket desk on exhibition days. This badge is valid on all exhibition days.

Deadline Tuesday 18 February 2025

During MaterialDistrict Utrecht the exhibitors’ reception will take place on Wednesday 12 March 2025 in the exhibitors lounge from 18:00 to 19:00h. All exhibitors and event partners are warmly welcome!

Catering for your stand crew is included in your participation. They have access to the self-service exhibitor lounge where unlimited drinks, fruit and small sweet and savory snacks (fair use policy) are available from 1 hour before opening time. In addition, they receive a voucher to order a delicious sandwich and a super luxurious coffee on the exhibition floor at one of the catering points every day. You will find the vouchers and access wristbands for the lounge in your welcome folder.

Depending on the stand type, catering is included for the following number of people:

• TableTop Single : 1 person
• TableTop Double : 2 people
• Stand Single : 3 people
• Stand Double : 4 people
• Innovation Hotspot : 2 people

Additional access wristbands can be ordered in the webshop. Deadline Tuesday 18 February 2025

MaterialDistrict Utrecht is held in 2025 from 12 – 14 March in Werkspoorkathedraal, Tractieweg 41, 3534 AP Utrecht, The Netherlands.

Exhibitor parking spaces
Have you ordered a Plus Package or ordered via the exhibitors’ portal individual parking passes? These can be downloaded from Tuesday 4 March (13:00) 2025 via the exhibitor portal (you can find them under the button “Downloads”). Parking passes are valid in all parking areas on exhibition days and are checked by the parking attendants on arrival.

Parking is free on construction day.

Other parking options
Parking is also possible without a preordered ticket. However, we cannot guarantee that there are sufficient parking spaces.

Parking during construction and dismantling
We use a loading and unloading scheme for trucks and vans with a maximum duration of 1 hour during construction and deconstruction times. This is to guarantee good access for everyone and to prevent heavy traffic.

• Route to Werkspoorkathedraal
• Floor plan MaterialDistrict Utrecht

Be sure to book your accommodation in time and use this link to see which hotels are available near Werkspoorkathedraal, Utrecht.

Build-up

Build-up is on Tuesday 11 March 2025. You need a completed build-up & break-down card to unload or have your stand materials unloaded (you will find this from next week in the exhibitors’ portal under the button “Downloads”). On arrival you must first report to the parking attendant on site, they will give you further instructions.

Exhibitors with a Stand Single and a Stand Double can start construction from 8:00 – 19:00 h. We advise you to start as early as possible, especially if you have to bring large stand materials to your stand. The aisles are narrow and winding, so the earlier you get there, the fewer obstacles to be aware of.

Exhibitors with a TableTop Single, TableTop Double or an Innovation Hotspot can set up from 14:00 – 19:00 h. Only in the afternoon, so that there is a smaller chance that your presentation will be damaged or in the way when the larger exhibitors bring in their stand materials.

Make sure you know your stand number and the most recent floor plan with your stand location in your possession.

BREAK-DOWN

Break-down is on Friday 14 March 2025 from 17:30 until 21:30 h. You need a completed build-up & break-down card if you come with large vehicles (from size box truck) to pick up your belongings (you will find this from next week in the exhibitors’ portal under the button “Downloads”). On arrival you must first report to the parking attendant on site, they will give you further instructions. Vehicles will not be admitted before 17:30 h.

If everything fits in your car/van, come early on break-down day and park your car in the adjacent parking lot. Then you can walk to your car with all your things under your arm.

Logistics/Forklift

A forklift with driver is available during build-up and break-down. For the delivery or collection of stand materials at your stand, please contact:

CEVA Showfreight Domestic team
events.nl@cevalogistics.com
+31 (0)88-0283100

Trucks and cars are not allowed into the location, it is not allowed to deliver goods to the stand with your own forklifts/cage monkeys, etc. It is not possible to store goods or have them stored in the location during the exhibition days.

PLEASE NOTE: the aisles are 2.85 cm wide and are not in a straight line, our advice is to take this into account by not packing stand materials too large so that they can be easily maneuvered across the exhibition floor.

Lastly, we cannot accept shipments for you on location. If you have something delivered, make sure you have someone on site to receive it. We do not have pallet trucks, etc. available.

Construction: Tuesday 11 March 2025 from 8:00 – 19:00 h
Stand Single and Stand Double (8:00 – 19:00 h)
TableTop of Innovation Hotspot (14:00 – 19:00 h)
Deconstruction: Friday 14 March 2025 from 17:30 – 21:30 h

Opening hours:
Wednesday 12 March 2025 van 10:00 – 18:00 h
Thursday 13 March 2025 van 10:00 – 18:00 h
Friday 14 March 2025 van 10:00 – 17:00 h

Your stand crew has access to the venue 1 hour before opening time and 1 hour after closing time on all exhibition days.

Logistics/Forklift

A forklift with driver is available during build-up and break-down. For the delivery or collection of stand materials at your stand, please contact:

CEVA Showfreight Domestic team
events.nl@cevalogistics.com
+31 (0)88-0283100

Trucks and cars are not allowed into the location, it is not allowed to deliver goods to the stand with your own forklifts/cage monkeys etc. It is not possible to store goods or have them stored in the location during the exhibition days.

PLEASE NOTE: the aisles are 2.85 cm wide and are not in a straight line, our advice is to take this into account by not packing stand materials too large so that they can be easily maneuvered across the exhibition floor.

We cannot accept shipments for you on location. If you have something delivered, make sure you have someone on site to receive it. We do not have pallet trucks, etc. available.

Storage pallets & packing material

Unfortunately, it is not possible to have pallets and packaging material stored before, during and after the exhibition days.

Valuables during the event
Do not leave your stand unmanned during the event and take care of your precious things. Outside opening hours, we advise you to safely store your belongings or take them home. MaterialDistrict is not liable for loss or theft of your property during the event and during the build-up and break-down period.

Lockers
Have you ordered a Plus package or a locker via the exhibitor portal? Then you will find a voucher for your locker in your welcome folder. You will find the lockers in the exhibitor lounge, where you can also exchange the voucher for a key.

Waste
Stand builders and/or participants are responsible for the removal of the waste that they cause during build-up and break-down. Any waste left behind will be removed by us at the expense of the exhibitor. During the event, the waste can be placed in a garbage bag in the aisle at the end of the day. This will be removed by the cleaning crew in the evening. (Placement only after the close of the show.)

Attracting Visitors
The success of the show is partly determined by the efforts of the exhibitors to attract visitors. Each exhibitor will therefore receive a unique registration link and printed invitation cards with which relations can purchase tickets with a 100% discount.

To support your visitor recruitment efforts, we provide campaign material and digital banners. You can download them here (available soon). Don’t forget to promote MaterialDistrict via social media. #MDU2025 #MaterialDistrictUtrecht

Do you need inspiration for your visitors’ campaign? Watch our webinar (in Dutch) with tips & tricks for exhibitors.

Leadscanning
Did you order a Plus Package or order via the exhibitors’ portal licenses for the lead scanner app? Then you will receive the details of your Intercambio leadscan account a week before the event.

To prepare, you can already read useful documents & links and install the leadscan app on your stand crew’s phones. Note: a license can only be used on 1 device at a time. It is possible to purchase additional licenses for €35 via the exhibitor portal until Tuesday 18 February 2025 at the latest. After that, they can only be ordered via the Intercambio portal and the costs are € 75 per extra license.

Have you ordered a plus package (check it here)? Then the leadscan app is included.

As part of your participation in MaterialDistrict Utrecht, your company will be listed in the Visitors’ Catalogue and on the MaterialDistrict Utrecht website. For your listing please, send us the following information:

• Company details (upload it here)
• Product photo + text (in English) (upload it here)
• Advertisement for exhibition catalogue (if ordered upload it here)

Deadline Tuesday 21 January 2025

Are you planning to launch a new product at MaterialDistrict Utrecht?
Let us know, so that we can discuss with you how we can draw extra attention to your product via our online channels.

Would you like to use our exhibitor promotional tools?
You can increase the success of your participation by publishing your products and innovations in the MaterialDistrict Utrecht Novelty Newsletter (100,000 subscribers) or with an advertisement in the official visitors’ catalogue.

Click here to order these extra promotional tools, or contact us.

Deadline Tuesday 18 February 2025

If your material is innovative in the field of circularity, energy transition or wellbeing, we would be happy to include your material in our materials collection, which travels to leading architectural events at home and abroad. We make the sample panel (including a label with your data) and take care of the transport and the construction and deconstruction of the exhibition(s), so you don’t have to worry about it!

Will your material be included in the MaterialDistrict Utrecht 2025 materials exhibition? One of our colleagues will contact you about what you need to provide.

Deadline Tuesday 21 January 2025

The success of your participation is influenced by the positive experience of your visitor. Our philosophy is: at MaterialDistrict Utrecht, you step into a different, inspiring world. To create the ideal visitor experience, we have put together a few guidelines.

• Your stand crew pays full attention to each visitor; it’s all about them.
• Your stand and carpet should always be kept clean and tidy (with no waste lying around), so that all the focus goes to your beautiful materials.
• During the time your crew needs to eat or check their email, your crew can make use of the designated catering areas and Exhibitors’ Lounge.
• Your stand should remain staffed at all times during opening hours.
• To show respect and ensure maximum hospitality to all visitors, the construction of the stands must be complete before the trade show opening, and the deconstruction of the stand starts only after the trade show is closed.

General Terms & Conditions of MaterialDistrict are available here.